Search engine optimization as such has so much to offer to those who have embraced it for their business growth. But even those who have do not always know the difference between a global SEO and a local SEO. Though the manner and effect of both these types of SEO are the same, there are clear cut differences when geographical barriers come into play.
What is Global SEO?
As the term conveys, global SEO is to reach out to a larger audience, the strategies and processes are focused in making the business presence felt at a global level. The purpose is to create web pages, products and services that will be available for a global audience and search engine listings. Strategies and plans for global SEO is extensive, as it is being designed for global reputation and branding which will have a major impact and a real time difference to online businesses that are focusing on the global market.
What is Local SEO?
Local SEO is quite the opposite of the global model. The center of focus here is on the local market and more often than not local businesses are the most common clients for such SEO services. These are region based and area based services that will help to reach out to a specific set of clients in a geographical location. Local SEO is also referred to as ‘Geo Targeting’ and ‘Local Online Marketing’. This includes both onsite and offsite digital marketing and is focused mainly on region specific search terms.
For e.g. while searching for a SEO company in Greenville the popular search term can be “SEO Greenville” and the keyword targeted in this case will be related to or shall contain the exact words. More often than not, the name of local towns and cities are attached to such types of searches. At times names of neighborhoods are also part of the relative search terms.